Pinterest Predicts Blue-Toned Beauty Looks Won't Stop In 2024
From cooking and interior design to fashion and beauty looks, Pinterest is the OG of lifestyle inspo. So, when the team behind this online vision board offers a peek into burgeoning trends, we're all ears. Of course, the rise of new fads can mean bidding a sad farewell to old ones, but for fans of blue-toned beauty looks, it seems that 2024 isn't the end of the road. Rather, the new year may breathe fresh life into these aquatic hues.
According to the Pinterest Predicts Report for 2024, blue beauty is poised to expand its reign. Every year, the Pinterest Predicts Report analyzes trends in the platform's search data to predict which fads will continue their growth into the new year. For 2024, the report utilizes data collected from September 2021 to August 2023, discovering the search terms that have been gathering steam to enjoy a major moment in the coming months.
This year, blue beauty tops the report's list of beauty predictions. "Aquamarine make-up is back and bolder than ever. In 2024, Gen Z and Millennials will find new ways to incorporate this '60s staple into their modern beauty routines," the report states. Supporting this bold claim, Pinterest released search data that shows off a few rising stars in the blue beauty niche.
Blue beauty insights from Pinterest
Let's break it down: How and why does Pinterest think that blue beauty is the trend to beat for 2024? The platform's report cites search analytics that show growing interest in several related keywords. Pinterest searches for "blue eyeshadow aesthetic" are up by 65%. Similarly, people are seeking inspiration for "light blue prom make-up" at an increase of 70% and "aqua make-up look" at an increase of 100%.
Pinterest also highlights an 85% uptick in searches for "blue quince make-up" — and we're not talking about the fruit. "Quince" is shorthand for quinceañera, the Latin American tradition of honoring a young woman on her 15th birthday. These parties tend to be lavish, and the birthday girl usually slays in a glamorous, princess-style look. It's a once-in-a-lifetime event, and the right makeup is key, so it's telling that blue beauty styles are gaining traction in this niche.
Suffice it to say that blue makeup hues represent a major player in trendmakers' continued interest in blue beauty. But this ongoing fad isn't purely about makeup. Other popular beauty segments like manicures are also seeing a bump in blue-centric search terms. Specifically, Pinterest reports that interest in "fun blue nails" has seen a massive 260% increase. So, if you're hoping to keep blue shades in your style rotation — from icy eyeshadow to vibrant blue nail polishes — there's clearly a place for cool tones in your 2024 beauty regimen.
Embracing blue beauty in your looks for 2024
Wondering how to continue your favorite blue beauty styles into the new year? Based on Pinterest's report, it looks like the stage is set for some inspiring cool-toned makeup looks. For instance, Y2K lovers can get more wear time out of the extra-bold blueberry lip trend, while all the diehard mermaidcore stans will have another chance to recreate the dreamy ocean eyes trend. And if you prefer a more understated take on the blue fad, why not try the subtle shimmer of ethereal blue highlighter?
If manicures are more your area of interest, there are also plenty of unique ways to incorporate blue themes into your nail art. For a demure take on the look, keep it classy with Tiffany blue nails, add a touch of pastel blue with a trendy blueberry milk manicure, or rock an organic, stone-inspired mani with blue agate-inspired nails. Or, for more vivid and eye-catching nail art, lean back on the vivacious cobalt blue nails that were so popular throughout 2023. After all, if Pinterest's data is to be believed, these blue hues still have plenty to show us throughout 2024.